Browsing articles in "Off The Wall"
Jan
5

Valleflor: The Road Less Traveled

By Terry Johnson  //  All About Flowers, Off The Wall  //  No Comments

Ecuador flower farms were the destination of globe-trotting floral-industry expert Terry Johnson as he traveled to South America to report on the topic for Florist Chronicles.

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Dec
16

Roses from Living Soil

By Terry Johnson  //  All About Flowers, Off The Wall, Organic Flowers  //  1 Comment

Ecuador rose farms were the destination of globe-trotting floral-industry expert Terry Johnson as he traveled to South America to report on the topic for Florist Chronicles. This is the second of several stories describing his journeys. If you missed the first article, you’ll find it here.

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Nov
26

Ecuador Rose Grower Nurtures Flowers With Love

By Terry Johnson  //  All About Flowers, Off The Wall, Organic Flowers  //  4 Comments

Ecuador rose farms were the destination of globe-trotting floral-industry expert Terry Johnson as he traveled to South America to report on the topic for Florist Chronicles. Here is the first of several stories describing his journeys.

I travel quite a lot. During flights from one city to another, invariably, a fellow passenger strikes up a conversation, which leads him or her to ask what business I’m in. When I say I’m in the floral industry, many times they ask, “Are you a florist?”

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Mar
25

Secrets of Flowers Revealed

By Terry Johnson  //  All About Flowers, Off The Wall  //  4 Comments

It is quite easy and understandable to be caught up in the fast pace and stress of our 21st century culture and miss the importance of how greatly flowers can positively affect our lives in many almost metaphysical ways.

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Mar
2

Valentine’s Day Aftermath: Don’t Give Up After a Bad Bouquet

By Gina B. Kellogg  //  Off The Wall, Valentine’s Day  //  32 Comments

Chances are, if you received a gift for Valentine’s Day, you received flowers. After all, statistics for 2011 showed that 40 percent of all purchases were for fresh flowers. And chances are, the blossoms you received brought a smile to your face for many days after their arrival. But for a few recipients, the only emotion they received from their gift was disappointment — from the moment their blossoms arrived.

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Jun
6

Flower Grower to Consumer in 24 hours: FloraHolland

By Florist Chronicles  //  All About Flowers, Off The Wall  //  4 Comments

Where Beauty Meets Business

From a nursery in Holland to an apartment in Paris within 24 hours… How do they do it?

FloraHolland is the largest flower market on earth. With 4 000 employees, 3 000 customers and exporters, 120 000 transactions per day and 12 billion units of flowers and plants traded per year, they own a staggering 60% of the worldwide flower and plant export market!

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Jan
15

Welcome to the Florist Chronicles

By Florist Chronicles  //  Off The Wall  //  2 Comments

We are very pleased you found your way to our new website. As you can imagine, we are very excited about this new project, which we know will become a great resource not only for anyone interested in creating and maintaining their own flower arrangements, but also for florists themselves.

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