Create Your Own Unique Valentine’s Day Flower Arrangement

Combine flowers with candy to create an easy, personalized gift for Valentine’s Day that will make any heart swoon.

Create Your Own Unique Valentine’s Day Flower Arrangement

Create Your Own Unique Valentine’s Day Flower Arrangement

Valentines Day Flower & Candy Arrangement

Combine flowers with candy to create an easy, personalized gift for Valentine’s Day that will make any heart swoon.

Extraordinary Halloween Floral Arrangement Ideas

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Halloween Pumpkin Flower Arrangement

With Halloween just around the corner, put a new twist on “scary” with a ghastly gorgeous Halloween display that focuses on the traditional Jack-o’-lantern.

Valentines Roses May Make Her Swoon, but Tulips Can for Less

Tulips Are Another Favorite for Valentine's Day Giving

The Valentines rose is the traditional choice for valentine gift-giving, but surveys show other flowers may actually be your beloved’s preferred flower.

Valleflor: The Road Less Traveled

Delphinium Flowers

Cut flowers grow in lots of shapes and sizes in Ecuador. Still, most flower farms there focus on roses. Valleflor fills the gap with its abundant variety of blooms.

Roses from Living Soil

Red Rose

We continue our series by globe-trotting floral-industry expert, Terry Johnson, on his travels to Ecuador rose grower Fresh Cut in South America.

Ecuador Rose Grower Nurtures Flowers With Love

Fresh Roses Ready for Shipping to Florists

Ecuador rose grower Greenrose Farm emphasizes environmental methods in producing its roses to ensure the flowers, land and workers are cared for.

Where Do Cut Flowers Grow & How Do They Reach Me?

Tulip Field in Holland

Flowers take an amazing journey to reach your florist. From prepping at the grower in faraway lands through the rigors of customs inspections, they follow a perilous path.

The Effects of Bad Customer Service

Bad Customer Service

Bad customer service can have long-lasting negative consequences for your business when angry customers use social media to share their experience with others.

Send Flowers for Mothers Day — Without the Hidden Fees

Mothers Day Bouquet: Kale Roses, Hypericum, Dahlias, Thistle, Poppy and Scabiosa Pods

Sending Mothers Day flowers shows mom your appreciation. But it can also show off your shopping skills. These tips help save money and avoid hidden fees.

How to Give Stylishly Chic Mother’s Day Flowers

Sweetheart Rose Pave Flower Arrangement

Treat your Mom with one of these stylishly designed Mother’s Day bouquets rather than a box of chocolates that will cost her hours in the gym.

Secrets of Flowers Revealed

Bouquet of White Roses With Yellow Calla Lilies

Flowers do more than decorate our homes. They improve our lives in profound, mysterious and, perhaps, even life-altering ways with research proving their scientific advantages.

How to Make Sugar-Frosted Flowers

Sugar-Frosted Flowers - Cup Cakes

Give a high-style look to desserts and cocktails by adding sugar-coated flowers that you can make yourself at home with simple, inexpensive ingredients.

Valentine’s Day Aftermath: Don’t Give Up After a Bad Bouquet

Rose Pettals and Ribbon Heart

Did a hideous Valentine’s Day bouquet leave you frustrated and disillusioned? Learn how to avoid future romantic misfortune and become a savvy floral shopper.

Valentine’s Day: Just One More Reason to Give Flowers

Valentines Day Flowers and Chocolates

Have you bought into the idea that giving flowers to your loved one on Valentine’s Day is simply acquiescing to society’s consumerist expectations?

3 Easy Techniques to Create Black Flowers

Black Flowers - Dyed Black Rose

Black flowers add chic style to flower arrangements for both modern bridal bouquets and elegant home décor. Can’t find black blossoms? Learn how to make here…

Halloween Party Ideas: 9 Tips to Create Ghostly Decor

Halloween Party Ideas - Pumpkins Lanterns

Looking for Halloween party ideas? Here are 9 creative Halloween tips to ensure your Halloween celebration is a ghostly occasion your guests won’t forget.

Artificial Flowers: The Year-Round Wedding Option

Rose & Calla Lily Silk Flowers

Brides that can’t decorate their weddings with fresh flowers still have bountiful options with the fantastically real choices in silk and artificial plants.

Unique Ideas for a Wedding with No Flowers

Bridal Bouquet - Buttons

Great ideas for non-flower or flowerless wedding centerpieces and bridal bouquets, for brides who don’t like or want flowers at their wedding.

How to Find a Florist & Save Money Sending Flowers

Senior Flower Bouquet

Research proves flowers are a great gift, especially for seniors. If your loved one doesn’t live nearby, though, how do you send a bouquet without breaking the bank?

Make Gorgeous Flower Choices for Your Wedding

Magenta and Cream Bridal Bouquet

Contrasting colors is one of the hottest trends for bridal and bridesmaid bouquets. Learn how to mix bold hues and create stunning accessories for your wedding party.

How to Create a Hand-Tied Wedding Bouquet

Hand-tied Roses Wedding Bouquet

A tight budget shouldn’t limit your creativity when it comes to carrying a gorgeous bridal bouquet at your wedding. Create a hand-tied bouquet that will be the envy of all.

Flower Power: Emotional Benefits of Fresh Flowers

Emotional Benefits of Flowers in Bedroom

Want to naturally improve your mood? Buy a fresh flower bouquet. Research proves your florist’s offerings improve your emotional health.

Is Your Florist Selling Fresh Flowers?

Row Of Vase Flower Arrangements

Learn how to recognize whether your florist is caring for his flowers in a way that ensures that you get the longest vase life from the blossoms you buy.

How to Duplicate a Royal Bridal Bouquet

Kate's Bridal Bouquet

Want the Royal Bridal Bouquet for your own wedding? Gina B. Kellogg shows you how to easily duplicate Kate’s Royal Bridal Bouquet.

How Big is the e-Commerce Industry Really?

e-Commerce & Online Shopping Infographic

A comprehensive infographic illustrating how big e-Commerce and Online Shopping have become since the birth of the World Wide Web just over 20 years ago…

Flower Grower to Consumer in 24 hours: FloraHolland

Pink and White Peonies Bouquet

FloraHolland is the largest flower market on earth. We take you behind the scenes of the most powerful hub in the flower industry with a 10min video and written narrative.

Organic Flowers: The Greener Way

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Organic Flowers - Orange Tulips

Introducing our very own organic flower expert, Lyn Hicks. This is the first article in Lyn’s brand new organic flower series, where she will be sharing interesting tips and advice on everything organic.

Wedding Flowers: Gerbera Daisy – The New Rose

Gerbera Daisies Centrepiece

We’ve had so many enquiries for weddings in the last few months; April and May must be the months to get married… but we’ve noticed a trend lately and have crowned the Gerbera Daisy, The New Rose!

Mothers Day Gift Ideas: 10 Great Ways to Spoil Her

Mothers Day Flowers

A list of 10 great Mother’s Day gift ideas ranging from inexpensive DIY gifts to exotic travel packages which we hope will inspire you to show your mom just how special she is this Mother’s Day.

The Ultimate Wedding Flower Guide

Brides Bouquet

Are you planning a wedding and not sure what flowers you need? To get you started, we’ve put together this easy to follow wedding flower guide, listing all the most important floral requirements you need to consider for your wedding day…

Flower Care Tips and Tricks

Red Roses in a Vase

There are few things in this world more delightful and pleasing to the soul than a beautiful bouquet of fresh cut flowers. Which is why we’ve put this easy to follow list of flower care tips together to keep your flowers blooming for longer…

14 Great Valentines Day Ideas

Flowers for Africa

Once a year, on the 14th of February, we are treated to a very special day – a day full of romance, red roses, hearts, and the opportunity to express our undying love to our partners… BUT… there’s nothing like breaking tradition…

Welcome to the Florist Chronicles

Pink Gerbera

We are very pleased you found your way to our new website. As you can imagine, we are very excited about our new project, which we know will become a great resource not only for anyone interested in creating and maintaining their own flower arrangements, but also for the florists themselves…