Thanks for your kind words and support! Funny that you should mention the need for a press release on the subject! I actually wrote one for the members of FlowerChat.com to use! Access to the release went up just this past week. The press release is designed to emphasize the positive aspects of using local florists. Only members of FlowerChat can access the press release, but anyone who is not currently a member can sign up for a free month’s membership and be able to download the materials.

Hopefully, with efforts like this, and everyone working together, we’ll make an impact on how consumers think about ordering flowers today and in the future!

g.

Florists have been taken advantage of for too long. Big business has been trying to find a way to capitalize on what florists deliver in so many ways over the years, but we’ve seen most of those efforts crash and burn because what florists offer is simply so unique and personalized! That leaves conglomerates with no other way to compete but by bullying. Together we can get the message out and let consumers know that they can still receive the fantastic product available without being taken advantage of.

Keep up YOUR great efforts at CPFDA!

g.

Thank you -you nailed it!

This should be a press-release to all media outlets around the nation. It might give them pause to stop ordering flowers from the “big ones” for their in studio comparisons. The mere mention of those brands rings proverbial bells in the consumers minds. The media should focus on florists for arranged flower selections. They, for example, do not tell you when broadcasting or writing an article how they used third parties to actually bring you that piece, so why do this with flowers ordered through 3rd parties?

Anyway, congrats. on a great article and for the follow-on from the Valentine’s Day piece.

Sincerely,
Simon