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	<title>Florist Chronicles &#187; Ecuador Flowers</title>
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	<description>Your Flower Care, Wedding flowers and Florist Resource in South Africa</description>
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		<title>Valleflor: The Road Less Traveled</title>
		<link>https://www.floristchronicles.com/2013/valleflor-the-road-less-traveled</link>
		<comments>https://www.floristchronicles.com/2013/valleflor-the-road-less-traveled#comments</comments>
		<pubDate>Sat, 05 Jan 2013 13:28:36 +0000</pubDate>
		<dc:creator>Terry Johnson</dc:creator>
				<category><![CDATA[All About Flowers]]></category>
		<category><![CDATA[Off The Wall]]></category>
		<category><![CDATA[Ecuador Flowers]]></category>
		<category><![CDATA[Flower Growers]]></category>

		<guid isPermaLink="false">http://www.floristchronicles.com/?p=2789</guid>
		<description><![CDATA[Cut flowers grow in lots of shapes and sizes in Ecuador. Still, most flower farms there focus on roses. Valleflor fills the gap with its abundant variety of blooms.
<b>Related posts:</b><ol>
<li><a href='https://www.floristchronicles.com/2012/roses-from-living-soil' rel='bookmark' title='Roses from Living Soil'>Roses from Living Soil</a></li>
<li><a href='https://www.floristchronicles.com/2012/ecuador-rose-grower-nurtures-flowers-with-love' rel='bookmark' title='Ecuador Rose Grower Nurtures Flowers With Love'>Ecuador Rose Grower Nurtures Flowers With Love</a></li>
<li><a href='https://www.floristchronicles.com/2012/where-do-cut-flowers-grow-how-do-they-reach-me' rel='bookmark' title='Where Do Cut Flowers Grow &amp; How Do They Reach Me?'>Where Do Cut Flowers Grow &#038; How Do They Reach Me?</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><em>Ecuador flower farms were the destination of globe-trotting floral-industry expert Terry Johnson as he traveled to South America to report on the topic for Florist Chronicles.</em></p>
<p><span id="more-2789"></span></p>
<div id="attachment_2805" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-2805" title="Eryngium Amethystinum" src="http://www.floristchronicles.com/wp-content/uploads/Eryngium-Amethystinum-Flowers.jpg" alt="Eryngium Amethystinum" width="600" height="283" /><p class="wp-caption-text">Valleflor Eryngium Amethystinum</p></div>
<p><em>This is the third of several stories describing his journeys. If you missed the first two articles, take a look at <a title="Ecuador Rose Grower Nurtures Flowers With Love" href="http://www.floristchronicles.com/2012/ecuador-rose-grower-nurtures-flowers-with-love">Flowers with Love</a> and <a title="Roses from Living Soil" href="http://www.floristchronicles.com/2012/roses-from-living-soil">Roses from Living Soil</a>.</em></p>
<blockquote><p>“Two roads diverged in a wood, and I —<br />
I took the one less traveled by,<br />
And that has made all the difference.”<br />
Robert Frost</p></blockquote>
<p>Flowers grow abundantly throughout Ecuador. Yet the country’s cut flower-growing community is most well-known within the floral trade for focusing on and producing incredible roses — large blossoms, thick, long stems and an amazing assortment of varieties and colors. But one flower farm, <a href="https://www.valleflor.com.ec/" target="_blank">Valleflor</a> (Puembo, Ecuador), chose a different path from other farms in nurturing the growth of some different blossoms. And that, as in Frost’s poem, has made all the difference.</p>
<div id="attachment_2801" class="wp-caption alignright" style="width: 310px"><img class="size-full wp-image-2801" title="Delphinium" src="http://www.floristchronicles.com/wp-content/uploads/Delphinium-Flowers.jpg" alt="Delphinium Flowers" width="300" height="341" /><p class="wp-caption-text">Valleflor Delphiniums</p></div>
<p>Rather than focusing on roses, Valleflor produces what are called “summer flowers.” Its offerings include delphinium, bouvardia, statice, limonium and many other varieties. First on my list of favorites is the aforementioned delphinium. Magnificent, long, spiked flowers of blues and pinks, this blossom’s name comes from the Latin word for “dolphin,” referring to the shape of the nectar-producing part of the flower, or “nectary.”</p>
<p>Valleflor’s Delphinium Royal varieties of flowers grow into blossoms with deeply intense, vivid colors and have more blooms per stem than other cut flower varieties. They were also developed for longer vase life so people can enjoy their colorful displays of flowers for many more days.</p>
<p>Second on my list of favorites is a far-lesser-known flower: eryngium (air-RIN-jee-um). Eryngium is in the family of Apiaceae, a family that features hairless and usually spiny leaves and dome-shaped flowers (actually flower clusters or umbels) that remind me of thistles.</p>
<div id="attachment_2807" class="wp-caption alignleft" style="width: 268px"><img class="size-full wp-image-2807" title="Limonium" src="http://www.floristchronicles.com/wp-content/uploads/Limonium-Flowers.jpg" alt="Limonium Flowers" width="258" height="229" /><p class="wp-caption-text">Valleflor Limonium</p></div>
<p>Valleflor describes its eryngium as a “New Age” flower. I don&#8217;t know about that, but I know what I like — something different with a long, long vase life. The longer, the better. And eryngium certainly has both distinctiveness and vase-life longevity.</p>
<p>Valleflor prides itself on ensuring its flowers grow in harmony with society and the environment, while also protecting the well-being of its more than 220 employees. All employee meals are prepared and served in a stunning, red building with a spotless interior and a terra-cotta-tiled floor and wooden tables and chairs. The monthly cost for those meals is about what we would pay for a cup of premium coffee in the United States.</p>
<p>Taking a road less-traveled with a mission of producing the newest varieties of excellent-quality summer cut flowers has not only resulted in some of the finest summer flowers I have ever seen, but it has paid off with many Valleflor customers beating a path to its door.</p>
<p>Written by</p>
<p>Terry Johnson</p>
<p>PS: If you enjoyed this article, help spread the word by clicking the “Like,” “Tweet,” “+1” buttons or sharing it using the share icons below. Want to read more articles like this? Then <a title="Click to Subscribe to Our Website!" href="http://www.floristchronicles.com/subscribe"><strong>Subscribe</strong></a> and get our articles sent directly to your inbox or RSS reader.</p>
<p><b>Related posts:</b></p><ol>
<li><a href='https://www.floristchronicles.com/2012/roses-from-living-soil' rel='bookmark' title='Roses from Living Soil'>Roses from Living Soil</a></li>
<li><a href='https://www.floristchronicles.com/2012/ecuador-rose-grower-nurtures-flowers-with-love' rel='bookmark' title='Ecuador Rose Grower Nurtures Flowers With Love'>Ecuador Rose Grower Nurtures Flowers With Love</a></li>
<li><a href='https://www.floristchronicles.com/2012/where-do-cut-flowers-grow-how-do-they-reach-me' rel='bookmark' title='Where Do Cut Flowers Grow &amp; How Do They Reach Me?'>Where Do Cut Flowers Grow &#038; How Do They Reach Me?</a></li>
</ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>Roses from Living Soil</title>
		<link>https://www.floristchronicles.com/2012/roses-from-living-soil</link>
		<comments>https://www.floristchronicles.com/2012/roses-from-living-soil#comments</comments>
		<pubDate>Sun, 16 Dec 2012 01:24:15 +0000</pubDate>
		<dc:creator>Terry Johnson</dc:creator>
				<category><![CDATA[All About Flowers]]></category>
		<category><![CDATA[Off The Wall]]></category>
		<category><![CDATA[Organic Flowers]]></category>
		<category><![CDATA[Ecuador Flowers]]></category>
		<category><![CDATA[Flower Growers]]></category>
		<category><![CDATA[Flower Traders]]></category>
		<category><![CDATA[Roses]]></category>

		<guid isPermaLink="false">http://www.floristchronicles.com/?p=2753</guid>
		<description><![CDATA[We continue our series by globe-trotting floral-industry expert, Terry Johnson, on his travels to Ecuador rose grower Fresh Cut in South America. 
<b>Related posts:</b><ol>
<li><a href='https://www.floristchronicles.com/2012/ecuador-rose-grower-nurtures-flowers-with-love' rel='bookmark' title='Ecuador Rose Grower Nurtures Flowers With Love'>Ecuador Rose Grower Nurtures Flowers With Love</a></li>
<li><a href='https://www.floristchronicles.com/2013/valleflor-the-road-less-traveled' rel='bookmark' title='Valleflor: The Road Less Traveled'>Valleflor: The Road Less Traveled</a></li>
<li><a href='https://www.floristchronicles.com/2011/organic-flowers-the-greener-way' rel='bookmark' title='Organic Flowers: The Greener Way'>Organic Flowers: The Greener Way</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><em>Ecuador rose farms were the destination of globe-trotting floral-industry expert Terry Johnson as he traveled to South America to report on the topic for Florist Chronicles. This is the second of several stories describing his journeys. If you missed the first article, you’ll find it <a title="Ecuador Rose Grower Nurtures Flowers With Love" href="http://www.floristchronicles.com/2012/ecuador-rose-grower-nurtures-flowers-with-love">here</a>.</em></p>
<p><span id="more-2753"></span></p>
<div id="attachment_2761" class="wp-caption aligncenter" style="width: 609px"><img class="size-full wp-image-2761" title="Pink Rose" src="http://www.floristchronicles.com/wp-content/uploads/Rose-Petals.jpg" alt="Close-up View of a Pink Rose" width="599" height="270" /><p class="wp-caption-text">&#8220;I had to essentially throw the book away on growing roses&#8221;</p></div>
<p>Fausto Falconi sincerely believed his many years as an agronomist (soil and plant scientist) would have prepared him well for the challenges of starting his own organic farming and rose production business in Cayambe, Ecuador just North of the capital city of Quito. He was so wrong.</p>
<p>&#8220;I had to essentially throw the book away on growing roses,&#8221; Fausto revealed.&#8221;I really had to start from scratch when it came to growing organically.&#8221; Fresh Cut emerged from that beginning as one of the best organic rose growers in the world, a difficult task in the extreme, yet here they are doing what many have said could not be done: growing roses 98% free of normal chemical controls. Their goal is to be using 100% natural controls in the very near future.</p>
<p>The Ecuadorian flower grower community has long recognized the importance of only using approved chemical controls in their growing operations, minimizing their use, and taking great care to protect their workers from exposure to these chemicals. Why then go to so much trouble to grow roses without chemicals, when no one will be eating them?</p>
<div id="attachment_2759" class="wp-caption alignleft" style="width: 268px"><img class="size-full wp-image-2759" title="Red Rose" src="http://www.floristchronicles.com/wp-content/uploads/Red-Rose.jpg" alt="Red Rose" width="258" height="280" /><p class="wp-caption-text">&#8230;a leader in Organic Rose Production.</p></div>
<p>&#8220;We wanted to not only be a leader in quality roses, we also wanted to become a leader in the production of organic roses,&#8221; explained Fausto. &#8220;Taking care of human beings and nature comes hand in hand with the development and wellness of our main resource: people, which guarantees an optimum product with the highest productivity level.&#8221;</p>
<p>That decision to grow the best organic roses resulted in Fresh Cut literally having to start from the ground up, because they realized the first step toward their goal was with the growing medium, the material in which their roses would be grown. In other words, they believed in order to grow the finest roses, they had to start with the finest possible soil &#8211; soil in balance, as it occurs naturally in nearby forests.</p>
<p>It took years of trial and error to find which combinations of growing materials worked best. And that work is on-going. &#8220;Take this soil in your hand,&#8221; Fausto suggested. &#8220;Can you feel the life it contains?&#8221; I scooped up a handful of the nearly black growing medium and, having spent serious time in the garden, could understand why his roses loved this stuff.</p>
<p>Between the rows of rose plants, vegetation is literally composting before my eyes, much like would take place in a natural setting. And, these roses! Beautiful, intense colors and straight stems with healthy foliage which will be cut, bunched and then bathed in natural solutions to prevent molds and other things from damaging the flowers.</p>
<p>Fausto made his point once again: &#8220;Taking care of nature and human beings guarantees highly productive plants that produce these gorgeous, healthy roses.&#8221;</p>
<p>And it all starts with living soil.</p>
<p>Episode 3: <a title="Valleflor: The Road Less Traveled" href="http://www.floristchronicles.com/2013/valleflor-the-road-less-traveled">The Road Less Traveled</a></p>
<p>Written by</p>
<p>Terry Johnson</p>
<p>PS: If you enjoyed this article, help spread the word by clicking the “Like,” “Tweet,” “+1” buttons or sharing it using the share icons below. Want to read more articles like this? Then <a title="Click to Subscribe to Our Website!" href="http://www.floristchronicles.com/subscribe"><strong>Subscribe</strong></a> and get our articles sent directly to your inbox or RSS reader.</p>
<p><b>Related posts:</b></p><ol>
<li><a href='https://www.floristchronicles.com/2012/ecuador-rose-grower-nurtures-flowers-with-love' rel='bookmark' title='Ecuador Rose Grower Nurtures Flowers With Love'>Ecuador Rose Grower Nurtures Flowers With Love</a></li>
<li><a href='https://www.floristchronicles.com/2013/valleflor-the-road-less-traveled' rel='bookmark' title='Valleflor: The Road Less Traveled'>Valleflor: The Road Less Traveled</a></li>
<li><a href='https://www.floristchronicles.com/2011/organic-flowers-the-greener-way' rel='bookmark' title='Organic Flowers: The Greener Way'>Organic Flowers: The Greener Way</a></li>
</ol></p>]]></content:encoded>
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