Valleflor Eryngium Amethystinum

This is the third of several stories describing his journeys. If you missed the first two articles, take a look at Flowers with Love and Roses from Living Soil.

“Two roads diverged in a wood, and I —
I took the one less traveled by,
And that has made all the difference.”
Robert Frost

Flowers grow abundantly throughout Ecuador. Yet the country’s cut flower-growing community is most well-known within the floral trade for focusing on and producing incredible roses — large blossoms, thick, long stems and an amazing assortment of varieties and colors. But one flower farm, Valleflor (Puembo, Ecuador), chose a different path from other farms in nurturing the growth of some different blossoms. And that, as in Frost’s poem, has made all the difference.

Valleflor Delphiniums

Rather than focusing on roses, Valleflor produces what are called “summer flowers.” Its offerings include delphinium, bouvardia, statice, limonium and many other varieties. First on my list of favorites is the aforementioned delphinium. Magnificent, long, spiked flowers of blues and pinks, this blossom’s name comes from the Latin word for “dolphin,” referring to the shape of the nectar-producing part of the flower, or “nectary.”

Valleflor’s Delphinium Royal varieties of flowers grow into blossoms with deeply intense, vivid colors and have more blooms per stem than other cut flower varieties. They were also developed for longer vase life so people can enjoy their colorful displays of flowers for many more days.

Second on my list of favorites is a far-lesser-known flower: eryngium (air-RIN-jee-um). Eryngium is in the family of Apiaceae, a family that features hairless and usually spiny leaves and dome-shaped flowers (actually flower clusters or umbels) that remind me of thistles.

Valleflor Limonium

Valleflor describes its eryngium as a “New Age” flower. I don’t know about that, but I know what I like — something different with a long, long vase life. The longer, the better. And eryngium certainly has both distinctiveness and vase-life longevity.

Valleflor prides itself on ensuring its flowers grow in harmony with society and the environment, while also protecting the well-being of its more than 220 employees. All employee meals are prepared and served in a stunning, red building with a spotless interior and a terra-cotta-tiled floor and wooden tables and chairs. The monthly cost for those meals is about what we would pay for a cup of premium coffee in the United States.

Taking a road less-traveled with a mission of producing the newest varieties of excellent-quality summer cut flowers has not only resulted in some of the finest summer flowers I have ever seen, but it has paid off with many Valleflor customers beating a path to its door.

Written by

Terry Johnson

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Related posts:

1. Roses from Living Soil
2. Ecuador Rose Grower Nurtures Flowers With Love
3. Where Do Cut Flowers Grow & How Do They Reach Me?

“I had to essentially throw the book away on growing roses”

Fausto Falconi sincerely believed his many years as an agronomist (soil and plant scientist) would have prepared him well for the challenges of starting his own organic farming and rose production business in Cayambe, Ecuador just North of the capital city of Quito. He was so wrong.

“I had to essentially throw the book away on growing roses,” Fausto revealed.”I really had to start from scratch when it came to growing organically.” Fresh Cut emerged from that beginning as one of the best organic rose growers in the world, a difficult task in the extreme, yet here they are doing what many have said could not be done: growing roses 98% free of normal chemical controls. Their goal is to be using 100% natural controls in the very near future.

The Ecuadorian flower grower community has long recognized the importance of only using approved chemical controls in their growing operations, minimizing their use, and taking great care to protect their workers from exposure to these chemicals. Why then go to so much trouble to grow roses without chemicals, when no one will be eating them?

…a leader in Organic Rose Production.

“We wanted to not only be a leader in quality roses, we also wanted to become a leader in the production of organic roses,” explained Fausto. “Taking care of human beings and nature comes hand in hand with the development and wellness of our main resource: people, which guarantees an optimum product with the highest productivity level.”

That decision to grow the best organic roses resulted in Fresh Cut literally having to start from the ground up, because they realized the first step toward their goal was with the growing medium, the material in which their roses would be grown. In other words, they believed in order to grow the finest roses, they had to start with the finest possible soil – soil in balance, as it occurs naturally in nearby forests.

It took years of trial and error to find which combinations of growing materials worked best. And that work is on-going. “Take this soil in your hand,” Fausto suggested. “Can you feel the life it contains?” I scooped up a handful of the nearly black growing medium and, having spent serious time in the garden, could understand why his roses loved this stuff.

Between the rows of rose plants, vegetation is literally composting before my eyes, much like would take place in a natural setting. And, these roses! Beautiful, intense colors and straight stems with healthy foliage which will be cut, bunched and then bathed in natural solutions to prevent molds and other things from damaging the flowers.

Fausto made his point once again: “Taking care of nature and human beings guarantees highly productive plants that produce these gorgeous, healthy roses.”

And it all starts with living soil.

Episode 3: The Road Less Traveled

Written by

Terry Johnson

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Related posts:

1. Ecuador Rose Grower Nurtures Flowers With Love
2. Valleflor: The Road Less Traveled
3. Organic Flowers: The Greener Way

I travel quite a lot. During flights from one city to another, invariably, a fellow passenger strikes up a conversation, which leads him or her to ask what business I’m in. When I say I’m in the floral industry, many times they ask, “Are you a florist?”

White Roses With Huge Blooms | Image: FlowerChat.com

No, I tell them; I’m involved in helping to improve the methods by which flowers are handled from farms to their arrival in markets in North America. Then I explain that most flowers sold here come from countries in South America. My fellow passengers are almost always surprised. “I had no idea” is a common reply.

Ecuador Rose Insider View: Greenrose Flower Farm

My most recent trip had an envious destination: Ecuador rose farms. I joined a small group of people who specialize in handling, importing and selling fresh flowers who were traveling to this South American country, a representative democratic republic bordered by Colombia to the north, Peru to the east and south, and the Pacific Ocean on the west. After a four-hour flight from Miami, we landed in Quito, the capital, at an elevation of 9,350 feet — the highest capital city in the world. Quito is positioned in the northern central part of the country.

Red Roses Freshly Harvested | Image: FlowerChat.com

First thing in the morning, we headed north from Quito toward the Cayambe flower-growing region, which gets its name from the very prominent Cayambe volcano. Permanently capped with snow, the volcano — at 15,387 feet — is the highest point in the world crossed by the equator and the only point on the equator with snow cover. The 60-mile drive took us over mountain passes with scarce vegetation down into fertile valleys with tree-lined roads. Many of the trees were eucalyptus, said to have been brought from Australia by an Ecuadorian president about 150 years ago.

As we approached the Ecuador rose farms, we were informed that the surrounding villages are growing and prosperous because of the flower-growing industry. The flower industry represents a major export of Ecuador, totaling about $680 million annually, which is nearly one-quarter of all agricultural exports. The flower business is also a sizable employer, especially of women, who make up more than half of all flower-industry workers.

Fresh Roses Ready for Shipping to Florists | Image: FlowerChat.com

Ecuador Rose Grower Has Heart

As we pulled into Greenroses’s organic growing facilities, it was obvious that it was as impressive as any flower farm I had ever seen. The setting, with the Cayambe volcano in the background, was truly spectacular.

We were greeted by the owner, Jose Javier Pallares, who explained that his farm was the best possible place to grow flowers in the world. “At 10,000 feet, there is the right kind of light, moderate temperatures and, most importantly, a great water supply from the mountains and the volcano,” he explained. He mentioned that he had a great view of the Cayambe Volcano from his office window. I made a mental note, remembering that I had a similarly great view of Mt. St. Helens from my office window in Portland, Ore., in 1980. It was quite a shock when it erupted and sent ash everywhere. Of course, the Cayambe Volcano’s last eruption was in 1786.

As with all of the Ecuador rose and flower farms today, worker’s well-being, their safety, the environment and the surrounding community are very important to Greenrose. Javier is noticeably proud of his workers (many of whom have been with the farm since its beginning 16 years ago) and of the gorgeous roses they produce. And why shouldn’t he be? Every rose is a natural jewel with full blossoms, straight stems and lush, dark-green foliage wrapped in beautiful, protective packaging for markets in North America and countries as far away as Russia.

Fresh Cut Roses Being Processed on Farm | Image: FlowerChat.com

And each carefully grown rose comes with a sincere message: From Cayambe with love to you.

Episode two: Roses from Living Soil.

Written by

Terry Johnson

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Related posts:

1. Roses from Living Soil
2. Flower Grower to Consumer in 24 hours: FloraHolland
3. Valleflor: The Road Less Traveled

Ancient cultures certainly recognized the phenomena involving the connections between human experience and flowers, which explains the consistent presence of flowers at important societal ceremonies, such as births, marriages and funerals.

Bouquet of White Roses With Yellow Calla Lilies | Image: PhotoRack

Besides the symbolism flowers represent (the German philosopher Goethe claimed that when he looked at a flower with the naked eye, he could instinctively experience our whole cycle of existence), as well as the “meanings” associated with individual flower varieties or colors, there is certainly much more. Flowers truly do touch us profoundly and mysteriously.

Flowers, Feng Shui and Positive Welfare

Flowers help us achieve improved health, happiness and productivity. For instance, for those who practice Feng Shui, flowers help balance the energy between natural and manmade objects that is central to Feng Shui.

Rose Bridal Bouquet | Image: Magnus Rosendahl

Drawing from science, several universities have released similar studies finding solid links between flowers and human health, happiness and workplace productivity, confirming what many have observed intuitively — and seeming to verify what ancient cultures have emphasized for thousands of years.

For example, Rutgers University’s study revealed “the presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed,” according to Dr. Jeannette Haviland-Jones, professor of research at Rutgers and lead researcher on the study. “What’s most exciting about this study is that it challenges established scientific beliefs about how people can manage their day-to-day moods in a healthy and natural way,” explained Haviland-Jones.

Could it be science is finally catching up to this power that flowers possess, much like the medical field has come to accept acupuncture as a viable, mainstream solution to a wide range of human health problems?

Real-Life Affirmation

You don’t have to convince Dianne Morgado, Morgado Nursery (Keaau, Hawaii). Diagnosed with breast cancer in 1991 and having left a career in banking and finance behind, Morgado was invited to help a friend with an orchid-growing operation he was starting up. Stressed out, feeling down and without much self-confidence, Morgado discovered that growing and just being around orchids was a “life-affirming and life-changing” experience.

She was so taken by the experience that she decided to start her own orchid farm in 2002. Today, it has three greenhouses and is still growing. Not surprisingly, Morgado credits orchids with helping make her a cancer survivor. Listening to her speak so lovingly of orchids is much like reading the noted 19th century French author Marcel Proust, who — when thinking of the silk-and-satin texture of orchids — spoke of “the passionate longing one feels sometimes for a particular flower.”

White Wedding Bouquet | Image: PhotoRack

Flowers’ Energetic, Magnetic Attraction

What seems to be the unifying theme here with acupuncture, Feng Shui and the therapeutic and uplifting effects of flowers, is energy. Perhaps the Ancients were right and the secrets of health, happiness and productivity is the flow of energy within us, within our environment and the recognition that flowers enhance connectivity between the two.

It is fitting that the flower industry is now in the position of offering consumers a range of products, not just for their beauty and artistry, but more importantly because they provide that valuable connection and balance between the natural world and our own stressed-out world.

This makes it even more important for anyone who cares about flowers to work toward supporting a goal of providing the freshest, longest-lasting flowers that will encourage everyone to make flowers part of their daily lives.

Written by

Terry Johnson

PS: If you enjoyed this article, help spread the word by clicking the “Like”, “Tweet”, “+1” buttons or sharing it using the share icons below. Want to read more articles like this? Then Subscribe, and get our articles directly to your inbox or RSS reader.

Related posts:

1. Flower Power: Emotional Benefits of Fresh Flowers
2. Ecuador Rose Grower Nurtures Flowers With Love
3. How to Find a Florist & Save Money Sending Flowers

Traditional Red Rose Valentine’s Bouquet

Unfortunately, many givers this past Valentine’s Day (as in holidays past) didn’t understand the importance of buying flowers from a local florist. Instead, they saw and heard ads on TV and the radio. They noticed banner advertisements alongside their Facebook profiles. And they called or clicked and ordered.

Flowers for Sale From Faraway

Most of the ads in the national media were for companies known in the florist industry as “order-gatherers” or “wire services”. In other words, they are not florists. They are simply companies that take orders. These companies hire thousands of individuals sitting in cubicles all over the globe to accept and handle these orders.

Once they process your credit-card number, these companies begin contacting florists near the recipient’s home to try and fulfill the order. In handling the transaction, these businesses either add a fee to the cost of the original bouquet, increasing the price substantially over what a local florist probably would have charged for the same arrangement. Or the company offers to pay the florist a low-ball fee to create and deliver the bouquet — often at such a reduced rate that the florist makes little to no profit if he or she accepts the order. As a result, many reputable florists simply say no to such requests. However, some florists do accept these orders, and because those florists receive such a decreased reimbursement for the bouquet, they may include fewer and less expensive flowers than the giver originally ordered.

The resulting floral arrangement often looks nothing like the original design ordered.

Flower Blossoms in a Box

Then there are the companies who advertise prolifically with images of gorgeous, bountiful bouquets in stylish vases overflowing with massive blooms. It’s only in the fine print that the purchaser may discover that these bouquets are sent in a box, without a vase, without water, without cold packs and without any of the other tools that a reputable firm uses to prolong the life of fresh-cut flowers. Recipients simply receive a box of flowers — often drooping, wilted, broken and faded.

Pink Rose

Flowers, Failure and Facebook

This Valentine’s Day was no different. Well, actually, it was different in that it was worse. It turns out that at least one of the major order-gathering firms, ProFlowers, was accused of allegedly sabotaging small local floral shops by placing ads on Google that proclaimed the retailers were “sold out for Valentine’s Day” when online shoppers went searching for local florists. Thus, consumers who might have used local brick-and-mortar stores ended up turning to the online order gatherers because they believed they had no other option for their last-minute orders.

Rose and Ribbon Heart

On Valentine’s Day and the days after, the Facebook pages of some of the biggest floral advertisers in the world blew up with messages of disgust, regret and disappointment. Many of the people posting comments vowed they would never buy from those companies ever, ever again.

Unfortunately, many of them may also decide never to buy flowers ever again — from that company or any other. And that’s a crying shame. Because respectable, trustworthy, honest and talented florists all over the world will never be able to prove to those people that sending flowers doesn’t have to end with a recipient embarrassed to show off the otherwise thoughtful gift their loved ones went to the time and expense to send them. And those people will never experience the long-lasting value of buying quality flowers from a florist who doesn’t lower his or her standards to deliver a subpar product.

The Ease of Becoming a Floral Connoisseur

It’s a lesson you don’t have to learn if you buy your flowers from a florist with whom you’ve developed a trusting relationship. Even if you want to send flowers to some other city, you can find reliable, responsible florists you can call to create your bouquet. One of the easiest ways is via www.Yelp.com or a similar site that offers consumer reviews. Simply search for a florist in the city in which you want flowers delivered. Another option, especially if you need to send sympathy flowers, is to find the name of a nearby funeral company and ask its director what florist he or she can recommend.

Stacked Red Roses

Reputable florists are in abundance, but most are independent businesses without the high-dollar marketing budgets to advertise on TV, radio or the web. So, the next time you see those expensive, ubiquitous ads, see them as a reminder that flowers are a lovely, thoughtful and appreciated gift. Then call or visit a local florist to discuss a custom-prepared bouquet that will perfectly fit your budget and reflect the recipient’s personality.

Whether it’s Valentine’s Day, Mother’s Day, an anniversary, birthday or “just because,” the result will be a loved one with a smile of absolute adoration and pure, unadulterated delight.

Update: Here are some tips for ordering flowers for Valentine’s Day.

How about you? Have you had a good or bad experience with a wire service or local florist? Tell us all about it or share your own view point on the florist industry in the comments below…

Written by

Gina Kellogg

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Related posts:

1. Valentine’s Day: Just One More Reason to Give Flowers
2. Create Your Own Unique Valentine’s Day Flower Arrangement
3. Send Flowers for Mothers Day — Without the Hidden Fees

From a nursery in Holland to an apartment in Paris within 24 hours… How do they do it?

FloraHolland is the largest flower market on earth. With 4 000 employees, 3 000 customers and exporters, 120 000 transactions per day and 12 billion units of flowers and plants traded per year, they own a staggering 60% of the worldwide flower and plant export market!

We all love receiving flowers… whether it’s for a birthday, anniversary, wedding, graduation, or that special person expressing their love. So without a doubt, flowers play an important role in our world.

We found this 10 min video which was commissioned by FloraHolland very interesting (if you are reading this article in an email, you may need to read it on our website to see the video). We think you will be as amazed as we are, so we decided to share it with you. Grab a coffee, make yourself comfortable and click the play button…

Solving the Complicated Logistics Puzzle

In case you can’t watch the video, here is a short summary…

FloraHolland offers growers and customers a network of six national and international marketplaces (Aalsmeer, Naaldwijk, Rijnsburg, Venlo, Bleiswijk and Eelde), a national intermediary organization called FloraHolland Connect and an internationally active import department.

To keep up with the fast changing trends, FloraHolland helps the grower develop new ideas and offers advice on the practical implementation of these ideas.

FloraHolland’s auction is like a complicated logistics puzzle, which has to be solved as fast as possible day in day out. They assemble millions of flowers from Holland as well as from the rest of the world, so that they can appear on the auction clocks each day.

The flower auction is where supply and demand comes together and traders whose customers are located all over the world buy their flowers here. Within an hour of the trader placing his bid, they are ready to be shipped internationally, and not long after, the flowers are already a part of a French bouquet.

There are two ways for a grower of flowers and plants to sell his products, either via the auction clock using a daily price, or by mediation where FloraHolland mediates between the grower and the buyer and sets concrete price agreements.

FloraHolland also source some of their roses from Kenya, which make their way to the customer via the six FloraHolland markets mentioned above. They even offer a trucking and tracing service of the temperature during transport from the nursery to the auction.

Upon arrival, all flowers and plants are checked for quality, freshness and maturity before the auction.

The flowers and plants can also be bought remotely through a process called remote buying. Buyers can bid on flowers just as if they were at the auction itself. They often buy large amounts of flowers for customers such as supermarkets in this way.

Interesting Stats Extracted from the Video

• 8 000 Growers

• 5 000 Members

• 4 000 Employees

• 3 000 Customers / Exporters

• 4 Billion Euros in Sales

• 13 Auction Rooms

• 42 Auction Clocks

• 270 000 Auction Trolleys

• 200 000 000 Packaging Units (buckets, trays, boxes)

• 120 000 Transactions per day

• 60 Import Countries

• 140 Export Countries

• 20 000 Different types of Flowers and Plants

• 12 Billion Units of Flowers and Plants traded per Year

• 60% of the Worldwide Export of Flowers and Plants

We think this video was a great initiative and we applaud FloraHolland for giving us a peek behind the scenes of what must be the most powerful gear in the floral industry.

PS: Let us know what you thought of the video in the comments, and if you enjoyed this article, help spread the word by clicking the “Like” button or sharing it using the share icons below. Want to read more articles like this? Then Subscribe to our Updates, and get our articles directly to your inbox or RSS reader.

Related posts:

1. Ecuador Rose Grower Nurtures Flowers With Love
2. Where Do Cut Flowers Grow & How Do They Reach Me?
3. Roses from Living Soil

What can you expect?

In the coming weeks you can expect to see a series of posts revolving around general tips and ideas for creating your own flower arrangements, some great tricks for caring for your flowers, and even some prudent advice on where and how to buy flowers. Oh, and we might throw in a Valentine’s Day post or two…

Then as soon as we have built up a nice foundation of quality articles, we will begin inviting select florists who have proven themselves in the industry as influential leaders in their respective markets, to contribute to this site. This will ensure that our readers (hopefully you) will enjoy a diverse range of unique styles and advice, covering a wide range of interesting topics.

Staying in the loop

We are sure that if you are interested in flowers, home crafts or love pleasing people with creative gifts, you will find our website engaging and worth following. So to ensure that you are kept up to date on all the latest articles, you can subscribe yourself either by entering your email address in the Subscribe to Updates box, or by subscribing to our RSS feed.

Your details are safe, as your privacy is extremely important to us. We will not share, rent or sell any email addresses or personal information you provide. So go ahead and connect with us, you can unsubscribe yourself at any time…

We looking forward to welcoming you to our community.

The Florist Chronicles Team

Related posts:

1. How to Find a Florist & Save Money Sending Flowers
2. Is Your Florist Selling Fresh Flowers?
3. Mothers Day Gift Ideas: 10 Great Ways to Spoil Her