Roses from Living Soil

Ecuador rose farms were the destination of globe-trotting floral-industry expert Terry Johnson as he traveled to South America to report on the topic for Florist Chronicles. This is the second of several stories describing his journeys. If you missed the first article, you’ll find it here.

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Ecuador Rose Grower Nurtures Flowers With Love

Ecuador rose farms were the destination of globe-trotting floral-industry expert Terry Johnson as he traveled to South America to report on the topic for Florist Chronicles. Here is the first of several stories describing his journeys.

I travel quite a lot. During flights from one city to another, invariably, a fellow passenger strikes up a conversation, which leads him or her to ask what business I’m in. When I say I’m in the floral industry, many times they ask, “Are you a florist?”

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Where Do Cut Flowers Grow & How Do They Reach Me?

Flowers grow all over the world, so I’m not surprised when people ask me where the flowers sold in florist shops or supermarkets come from and how they get from those faraway places to markets across the United States and Canada. Those are great questions, and the frequency of the queries indicates the high level of interest people have about flowers.

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Flower Grower to Consumer in 24 hours: FloraHolland

Where Beauty Meets Business

From a nursery in Holland to an apartment in Paris within 24 hours… How do they do it?

FloraHolland is the largest flower market on earth. With 4 000 employees, 3 000 customers and exporters, 120 000 transactions per day and 12 billion units of flowers and plants traded per year, they own a staggering 60% of the worldwide flower and plant export market!

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