Any good florist knows the value of good customer service, and its importance for building a strong, trustworthy brand. Sometimes though, no matter how hard you try, especially around major holiday’s or other busy floral occasions, you’ll encounter that “zilla” who misunderstood what you were going to design, changed her mind or simply wasn’t one you could ever satisfy.
The birth of the World Wide Web just over 20 years ago has given rise to endless opportunities to improve the way we communicate, do business, socialize and even shop. The world as we know it is changing at such an incredibly fast pace, that it’s sometimes hard to comprehend the sheer magnitude of this thing we call the internet and the impact it has on our everyday lives.
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