The Effects of Bad Customer Service

By Florist Chronicles  //  Advice for Florists  //  2 Comments

Any good florist knows the value of good customer service, and its importance for building a strong, trustworthy brand. Sometimes though, no matter how hard you try, especially around major holiday’s or other busy floral occasions, you’ll encounter that “zilla” who misunderstood what you were going to design, changed her mind or simply wasn’t one you could ever satisfy.



Artificial Flowers: The Year-Round Wedding Option

By Florist Chronicles  //  Weddings  //  8 Comments

A wedding is one of the most unforgettable and important events of one’s life, and you want it to be a perfect event — from the wedding ring and wedding gown to the wedding cake and the wedding decorations. Your ceremony and reception’s theme is often the key to pulling each individual element together to create a magical experience for the bride, groom and all the guests.



How Big is the e-Commerce Industry Really?

By Florist Chronicles  //  Advice for Florists  //  10 Comments

The birth of the World Wide Web just over 20 years ago has given rise to endless opportunities to improve the way we communicate, do business, socialize and even shop. The world as we know it is changing at such an incredibly fast pace, that it’s sometimes hard to comprehend the sheer magnitude of this thing we call the internet and the impact it has on our everyday lives.



Flower Grower to Consumer in 24 hours: FloraHolland

By Florist Chronicles  //  All About Flowers, Off The Wall  //  4 Comments

Where Beauty Meets Business

From a nursery in Holland to an apartment in Paris within 24 hours… How do they do it?

FloraHolland is the largest flower market on earth. With 4 000 employees, 3 000 customers and exporters, 120 000 transactions per day and 12 billion units of flowers and plants traded per year, they own a staggering 60% of the worldwide flower and plant export market!



Mothers Day Gift Ideas: 10 Great Ways to Spoil Her

By Florist Chronicles  //  Great Ideas, Mother’s Day, Occasions  //  10 Comments

Make Your Mom Feel Special this Mother’s Day!

Moms don’t expect much from us, yet they are always ready to give us the world, and have likely been doing this for most of our lives. Well Mothers Day, which falls on the second Sunday of May each year, is the perfect opportunity to treat your mother to something very special to show her just how much she is appreciated.

This year Mother’s Day falls on the 13th of May and to help get your creative juices flowing, we have put together a list of great Mothers Day gift ideas which we hope will inspire you on your quest to spoil your mom.



Flower Care Tips and Tricks

By Florist Chronicles  //  Flower Care  //  4 Comments

How to make your Flowers Last Longer

There are few things in this world more delightful and pleasing to the soul than a beautiful bouquet of fresh cut flowers. Their vibrant colours and often unique character will brighten up any room or office space. So it goes without saying that you would want your lovely flowers to last as long as possible, which is why we’ve put this easy to follow list of flower care tips together for you to get your flowers off to a running start and keep them blooming for longer.



14 Great Valentines Day Ideas

By Florist Chronicles  //  Great Ideas, Valentine’s Day  //  20 Comments

Breaking Tradition on Valentines Day!

Once a year, on the 14th of February, we are treated to a very special day – a day full of romance, red roses, hearts, and the opportunity to express our undying love to our partners… BUT… there’s nothing like breaking tradition to add a bit of surprise and delight to your relationship! So to nudge you in the right direction, and get you thinking “out of the box”, we have put together this list of unique Valentines Day ideas to inspire you and awaken the romantic in you.



Welcome to the Florist Chronicles

By Florist Chronicles  //  Off The Wall  //  2 Comments

We are very pleased you found your way to our new website. As you can imagine, we are very excited about this new project, which we know will become a great resource not only for anyone interested in creating and maintaining their own flower arrangements, but also for florists themselves.